You Matter.

Satin Hoodies

Overview:

A collection, more than just hoodies. At You Matter, the Satin Collection became synonymous with Black History Month. Inspired by the people in founder Demetrius Harmon’s life, the team was dedicated to capture the intimacy, importance and culture of this campaign. Hair-care is self-care, and self-care is self-love. These assets were distributed across social media, email and e-commerce.

Responsibilities:

  • Creative Conceptualization

  • Campaign Production

  • Marketing Strategy

  • Social Media Management

  • Email Marketing

  • Paid Socials

Breast Cancer Awareness

Overview:

We wanted to try a new approach to Breast Cancer Awareness - we wanted to get attention, and put it where it matters. We took to the streets to grab the public’s attention in a celebratory manor, showcasing our playful designs and educated them on the cause. Garnering over 19,000 likes on the launch post and over 300,000 views on the campaign reel, we successfully garnered attention and were able to donate a portion of the proceeds.

Responsibilities:

  • Creative Conceptualization

  • Campaign Production

  • Marketing Strategy

  • Social Media Management

  • Email Marketing

  • Paid Socials

Re;Mind Collection

Overview:

The Re;Mind Collection was a fresh revisiting to the brand’s origins. What started as founder Demetrius Harmon placing a sticky note on the mirror with the reminder “You Matter” on it, evolved into a brand reaching his community globally. These assets were distributed across social media, email and e-commerce.

Responsibilities:

  • Creative Conceptualization

  • Campaign Production

  • Marketing Strategy

  • Social Media Management

  • Email Marketing

  • Paid Socials